PRO12 Rugby alongside Scottish Rugby, which is hosting the Final, has teamed up with Edinburgh Council, EventScotland, MarketingEdinburgh and Guinness to promote the event to both dedicated rugby fans and 'big eventers' who travel to destination cities to be part of one-off occasions.
Advertising campaigns are planned across Scotland, as well as Ireland and Wales, to promote what will be a great sporting occasion, combined with an opportunity to visit Edinburgh.
A crowd in excess of last year's Belfast Final is expected at BT Murrayfield, with thousands of tickets due to be sold as the season reaches its finale.
With only three rounds left of the regular Guinness PRO12 season, up to six teams are still in with a chance of finishing in the top four places, which would put them in the play-offs and a chance to reach the Final at BT Murrayfield.
Martin Anayi, Managing Director of the Guinness PRO12 said:
"The Guinness PRO12 Final is the flagship event for our championship and we look forward to welcoming fans from all teams in the league to Edinburgh to watch the finale of our season against the backdrop of a great city in which they can explore and enjoy.
"We are delighted that supporters from across the four nations that compete in the Guinness PRO12 are supporting the event and will ensure that no matter what teams make it to the Final on 28 May that it will be a celebration of rugby and a great and memorable event to be part of."
Scottish Rugby's Chief Operating Officer Dominic McKay said: "We are very proud to be hosting the 2016 Guinness PRO12 Final at BT Murrayfield. We are fortunate to have both an amazing, rugby friendly city for fans to enjoy and an iconic stadium for them to visit at what promises to be a showpiece Final. The interest in the Final is growing every week and we look forward to welcoming the successful teams and their supporters on Saturday 28th May."
Tickets for the Guinness PRO12 Final (Saturday 28 May) are available now from scottishrugby.org.
63x46.png){kind=logo}