The RaboDirect PRO12 side relocated across the city in 2009 to the new 26828 all-seater stadium but as with many rugby clubs they have struggled for attendances in the recession.
Their average crowd two seasons ago hovered around the 10,000 mark but for a recent Heineken Cup match against Edinburgh it was just over 6,000.
And Holland was quick to hit back at the Blues critics maintaining they are offering a fantastic product in a fantastic stadium should people choose to use it.
"My brief is to make it work at the Cardiff City Stadium, full stop," Holland said. "It's very accessible. We go to great lengths or have gone to great lengths to try and make it easier by providing free shuttles to and from Cardiff.
"The football gets big crowds and people turn up and that's what I want to happen at the rugby as well. I want to re-engage those critics that are not too keen on the Cardiff City Stadium and… I also want to look at how we can open ourselves up to a new market as well.
"It's a fantastic product. The stadium's absolutely brilliant… and the team need people to come and support them. It's a chicken and egg scenario, really, isn't it? Whilst people aren't coming, it's people that create the atmosphere.
"So perhaps they need to take a look at themselves and come down and create the atmosphere. There's a large population in our region and we need to engage them all and that goes through the community and it goes right the way out to the four corners of our region.
"And I'll be ensuring that we do that and hopefully that will bear fruit."
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