The four year deal will see Dahlia TV broadcast at least 19 matches from the home of either Aironi Rugby or Benetton Rugby Treviso during the regular league stage of the tournament. They will also show any Play-Off games involving an Italian team as well as the Magners League Grand Final at the end of May.
"We strongly believe that the Magners League is a wonderful product", said Fabrizio Grassi, CEO of Dahlia TV. "We aim to invest on it in order to make this product appealing and to make it stand out.
"Our idea is to promote the game in Italy, and enable our audience to watch all the matches by surrounding the game itself with the programme to enhance the strength of the league.
"As a demonstration of Dahlia's interest for rugby, many other tournaments will be transmitted during the next season 2010/2011."
David Jordan, Tournament Director for the Magners League, added: "I am pleased to welcome Dahlia TV on board, their partnership now ensures that Magners League games will be shown live in all our territories.
"Rugby is fast establishing itself as a mainstream sport in Italy, and this agreement affords the opportunity to fans across the country to watch the progress of their own teams in their inaugural season in the Magners League."
Magners League BROADCAST PARTNERS 2010 / 11
BBC ALBA
BBC ALBA will be the exclusive broadcaster for live Magners League rugby in Scotland for the next four years, continuing until the 2013/14 season. Their package will provide live coverage of at least eight Edinburgh or Glasgow Warriors home games per season.
BBC ALBA has teamed up with Irish and Welsh broadcasters to also provide live coverage of selected away matches for both sides. Coverage of home matches will be provided on Friday nights.
Commentary will be in Gaelic along with expert pitchside analysis and interviews in English.
BBC ALBA is available on Sky 168 and Freesat 110, with each rugby match being made available live and on 7-day catch-up via BBC iPlayer.
For further information on BBC ALBA visit www.bbcalba.co.uk.
BBC Cymru Wales
BBC Sport Wales provides comprehensive coverage of the Magners League in both Welsh and English across its services.
On BBC Two Wales fans can enjoy live games on Friday evenings in Scrum V Live, presented by Gareth Lewis with commentary from Gareth Charles and Jonathan Davies. Digital viewers can press the red button during games for extra commentaries including the Fan Scene with Rick O'Shea.
On Sunday evenings on BBC Two Wales the Scrum V team offers Magners League fans extensive highlights, previews and analysis on all the action. Fans can also catch up with all the latest rugby news on BBC Radio Wales' Scrum V Radio on Thursday evenings from 7.00pm.
Comprehensive coverage, including reports, updates and commentaries are carried during the year on both BBC Radio Wales and BBC Radio Cymru.
BBC Two Wales is available in Wales on Freeview channel 2, digital satellite (Sky and Freesat) 102, and Virgin 102. Outside Wales BBC Two Wales is available on digital satellite channel 991.
BBC Radio Wales is available across Wales on 93.9-95.9, 103.7,103.9 FM and 882 MW (mid Wales 1125, Clwyd 657). The station is also available on Freeview 719 and digital satellite 0117.
BBC Radio Cymru is available in Wales on 92.4-96.1, 96.8, 103.5-105 FM and is also available on digital satellite 0154 and Freeview 720
BBC Northern Ireland
BBC Northern Ireland has secured the broadcasting rights for live coverage of Magners League rugby for the next four seasons and all Ulster's home matches, as well as those away to the other Irish provinces, will be screened live on BBC Two NI.
The rest of Ulster's away matches will be available to watch live either via the red button or online via the BBC Sport NI website - www.bbc.co.uk/sportni - if they are being covered by our partner broadcasters in Scotland, Wales and Italy.
Coverage will be presented by Stephen Watson, with Jim Neilly and Ryan Constable in the commentary box.
RTE
RTÉ Television is set to broadcast up to 40 live Magners League games this season as part of its comprehensive rugby coverage. RTÉ Sport will be broadcasting alongside TG4, ensuring Irish audiences will be able to enjoy the Irish provinces in action every week.
RTÉ's renowned rugby panel of Tom McGurk, George Hook, Brent Pope and Conor O'Shea will be joined by some new faces as part of the live coverage on RTÉ Two. Ryle Nugent, Tony Ward, George Hamilton, Ralph Keyes, Hugh Cahill and Donal Lenihan will provide the commentary.
RTÉ will also offer fans live streaming of matches on www.RTÉ.ie within the island of Ireland, a catch up service on the RTÉ Player and coverage on RTÉ Radio.
S4C
S4C is one of the UK's premier sports broadcasters. The Channel's flagship rugby show Y Clwb Rygbi has live coverage of the Magners League almost every week throughout the season.
Viewers can access English subtitles and English-language commentary of live Magners League games is available on the red button on Sky. The programmes are presented by one of the UK's strongest rugby presentation teams.
The team includes presenters Gareth Roberts, Sarra Elgan and Arthur Emyr, commentators Huw Llywelyn Davies, Wyn Gruffydd, Lyn Davies and Cennydd Davies and analysts such as former internationals Gwyn Jones, Brynmor Williams, Derwyn Jones and Gareth Edwards.
S4C is available in Wales on Sky 104, Freeview 4, Virgin 167, Freesat 104. In England, Scotland and Northern Ireland it is available on Sky 134 and Freesat 120. Much of the coverage is also available to view on line, at www.s4c.co.uk/clic
TG4
TG4 will provide comprehensive coverage on each of the 22 Magners League weekends. Full match coverage and analysis each weekend will track the progress of the Irish provinces, home and away.
Match commentary will come from Gearóid Mac Donncha and Gary Mac Donncha, and there will be previews and full match coverage featuring all the latest enhancements , as well as half-time and post match analysis and interviews with players and coaches.
In addition to hosting live coverage from the grounds in Ireland, TG4's rugby offering will also include the Irish provinces' away matches.
TG4 is available nationwide on terrestrial television and on all other delivery platforms throughout Ireland (Channel 104 for UPC cable and Sky subscribers in the Republic) on channel 177 for Sky subscribers in Northern Ireland and on channel 877 for ntl: cable subscribers in Belfast.
DAHLIA TV
Launched in March, 2009, Dahlia TV is an Italian pay television network, available on digital terrestrial television, offering 12 thematic Widescreen channels. For more details go to www.dahliatv.it.
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